The multifaceted campaign, implemented over the two-month-period of June and July 2018, was built around the key message PILLARS OF STATE // SHTYLLAT E SHTETIT // STUBOVI DRŽAVE and offered an integrated communications approach with a mix of audio-visual, online media and public events. As part of the campaign, a detailed media plan was prepared in close cooperation with the MPA, covering the publication of interviews, op-eds, press releases, sponsored articles, media appearances, broadcasting of video animations and public events. Five video animations were produced and four regional debates were held (in Ferizaj, Peja, Gjilan and Prishtina), including over 150 participants from key media outlets, municipalities and civil society. Beyond that, a two-day workshop was organized and held in Albania from May 11 to May 13, 2018, that resulted in several concrete improvements for three major PAR laws.