Association4U: Support to European Integration Communication in Ukraine

One of the Association4U project tasks is to support the Government of Ukraine in the development and implementation of the Governmental Communication Strategy on European Integration. As part of this initiative, the project played a significant role in realizing the European Integration Communication Strategy for 2018-2021 through the development and execution of the national communication campaign EUKraina. This campaign aimed to enhance public understanding and support for European integration, fostering a closer relationship between Ukraine and the European Union. Visibility tools developed during campaign are still widely used in EI communication by the institutions of the Government.

Association4U supports EI communication also with other initiatives.

Key Initiatives of Association4U:

• Updating the EU-UA Portal: This initiative involved creating a modern, user-friendly structure with expanded functionality, including mobile and tablet versions. The updated portal ensures easier access to information on European integration for the public.
• Conducting Training Sessions: A series of communication training sessions for government officials were organized to enhance their ability to effectively communicate the benefits and progress of European integration to the public.
• Supporting Beneficiary-Ordered Events: Association4U actively supported events requested by beneficiaries, ensuring that communication efforts were tailored to the needs of different stakeholders.
• In addition to these efforts, Association4U played a pivotal role in developing the Governmental Communication Strategy on European Integration for the period of 2022-2026.